Visual director · Shanghai
Two original character IPs in production, and an AIGC lab for AI influencers and product visuals. Behind them: ten years leading a video team, senior photographer on Shanghai Disney Resort’s marketing team, and visual management for LEGOLAND® Shanghai Resort’s opening.
20years of
making images
Two worlds of my own. Built character-first, so they can travel from screen to sticker to shelf.
A curly white dog and a tuxedo cat, two wool hoods, and a little borrowed courage.
A bookstore by the sea that never quite closes, and the cat who keeps an eye on the regulars.
Three directions I’m testing right now. Pick one to look inside.
01 · AI Influencer
Mira runs her own account. The same face, the same wardrobe, a life that holds together from home to street to sea — which is the hard part, and the point. A test bed for brand social content and product styling.
Created & directed by Charlie Liu
02 · AI Product Visuals
Product imagery for e-commerce and social: styled, lit and placed in scene. A photographer’s eye for products — minus the studio.
What I need: your product shots, your brand guide, and where it’s going.
Concept project — SLOW is a brand, product and set of images made for this study.
03 · Motion
The same characters and products, in motion — short loops made to stop a thumb: a character moment, a product loop, a brand ident, and the material study where it started.
What two theme parks taught me: how a global brand becomes real in one city — in a photograph, on a sign, on a shelf.
Work made for both resorts belongs to the resorts, so it isn’t published here.
Ten years in an agency video group — pitching the work, directing it, and delivering on someone else’s deadline. The projects below were made with the team I led.
10years
leading a video group
Personal series built on storytelling — each piece starts as a small story, then finds the one image that tells it.
About
At Shanghai Disney Resort and LEGOLAND® Shanghai Resort, my job was to keep someone else’s characters consistent, and make every frame tell a story — across a feed, a shelf, a park. That is the same problem every AI series has, only harder: a face has to survive hundreds of frames and still be the same face. The tools are new. The discipline isn’t. I build my own tools with AI, too — this site, and the production dashboards my series run on.
Based in Shanghai.
Creator · Director
Founder
Visual Manager, pre-opening team
Senior Photographer
Video group lead — pitching, direction, shooting, team management
3D Animator — broadcast packaging
Broadcast Design — show packaging and daily post-production
Work with me
Borrowed Brave and Momo’s Midnight Bookstore are mine, and they’re built to travel — episodes, stickers, merchandise. Open to platforms, co-production and licensing.
A face your brand owns, posting week after week without a shoot — plus product imagery styled and lit like a studio set, made without one.
Art direction, photography, film and 3D — the part that decides whether the work looks expensive or cheap. Two decades of it, at the standard global brand systems demand.
Contact
Series partnerships, brand work, investment, platform deals — or just tell me what you’re trying to make.
